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Getting to the heart of team culture with Pete Carroll

How do you build a team capable of winning the Super Bowl? Seattle Seahawks coach Pete Carroll believes it comes down to strong relationships–ones that extend beyond the field and last for a lifetime. He talks with Adam about taking accountability for failures, the differences between regard and respect, and the rituals he’s developed over years on the job that have helped him create trust and communication in his team. Transcripts for ReThinking are available at